The Starting Point: Spend Without Strategy
When Brightwave came to us, their Amazon advertising had the bones of a working system but none of the structure needed to scale it. Budget was flowing into campaigns that hadn't been built around buyer intent, and the competitive landscape around their product categories had never been properly mapped.
The core issue wasn't that the campaigns were broken — it was that they were built on assumptions instead of data. Without knowing how competitors were positioning their products or which keywords were actually converting, every optimization decision was essentially a guess.
Building the Research Foundation
We started by pulling apart what existed. A full campaign audit gave us a clear view of where spend was going and what it was actually producing. That analysis ran alongside a structured review of the competitive landscape — pricing strategies, keyword coverage, and listing quality across the top performers in their categories.
This research phase directly informed the keyword analysis work that followed. We built segmented keyword lists that separated broad discovery traffic from high-intent purchase terms, giving the campaigns a much cleaner structure to work with.
Restructuring for Performance
With the research in place, Helion360 rebuilt the campaign architecture from the ground up. Ad groups were reorganized around tightly defined keyword themes, and ad copy was rewritten to match the intent of each segment. This alignment between what a shopper was searching for and what the ad said made an immediate difference in click-through performance.
We also established a weekly optimization cadence — reviewing ACoS, adjusting bids, cutting spend on underperforming terms, and pushing budget toward keywords that were converting profitably. The goal was a self-improving system, not a one-time cleanup.
What the Numbers Showed
Over the first 60 days, ACoS came down to a range that supported scaling. CTR improved across the major ad groups, and several key listings began gaining organic rank as relevance signals strengthened. Sales velocity increased and ad spend became more consistent and forecastable.
Beyond the immediate metrics, the client walked away with a documented keyword framework and campaign structure built to last — something their internal team could continue running and refining without starting over.
Working With Helion360
If your Amazon advertising feels like it's running on instinct rather than data, Helion360 is ready to help you build the foundation it actually needs. We've navigated data-driven product research before and we know what it takes to turn scattered spend into a system that scales. See how we've helped other e-commerce businesses with Amazon FBA optimization.